In 2021, Alliance Automotive Group introduced the auto parts brand NAPA in the Benelux. A brand that has been fully established in America since 1925. This year, NAPA celebrates its 100th anniversary, a historic milestone that will be celebrated through the PartsPoint and Precisium distributor networks.
As part of the world's largest automotive parts distributor, Genuine Parts Company (GPC), NAPA has grown into a global giant in the auto parts industry since its founding in 1925. In addition to North America and Australia, the brand has been established in various European countries since 2019, including the United Kingdom, Ireland, France, Germany, Poland, Spain, Portugal, The Netherlands, and Belgium. In 2021, automotive companies in The Netherlands and Belgium were introduced to NAPA parts for the first time through the PartsPoint and Precisium networks.
NAPA offers an assortment of over 21 product lines in the Benelux, all meeting the highest quality standards. These product lines range from braking systems and filters to parts for electric vehicles. Today, the brand has built a solid reputation in the Netherlands and Belgium.
Jan Verbeek, Director of Product Management & Purchasing at AAGB: "I don't need to explain here that NAPA is a great brand; that is now widely known. A private label with a favourable price and A-brand properties is a unique combination that we are very proud of. That our customers and we get to celebrate NAPA's 100th birthday is a gift. NAPA is an absolute quality brand and has a beautiful appearance. Our customers love it, and old records are being broken, to stay in racing terms. This year, we will again launch various NAPA product lines to create an even better product range proposition for satisfied customers. So in 2025, we are still in pole position, thanks in part to NAPA, and we will therefore celebrate the 100th anniversary exuberantly!"
With the 100th anniversary, we reflect on NAPA's history and look forward to the future with many more product lines and activities in the pipeline. Throughout the year, Alliance Automotive Group will highlight NAPA's 100th anniversary at various times in the Netherlands and Belgium.
