Alliance Automotive Group in the Benelux (AAG Benelux) annually presents the ‘Supplier of the Year’ award. This award expresses AAG Benelux’s appreciation for its suppliers. This year, Niterra (NGK Spark Plugs) is recognized as the best supplier of 2025.
Every year, Alliance Automotive Group in the Benelux organizes the ‘Supplier of the Year’ ceremony to emphasize and appreciate the collaboration with its suppliers. Suppliers are evaluated across various business divisions, including customer service, logistical support, product range, and customer focus. Niterra scored highly in these areas, with the collaboration between both companies being rated as very strong. Niterra’s efforts enable us to organize our processes as efficiently as possible for our customers.
Sem de Wit, Product Group Manager at AAG Benelux:
Last year was a fantastic year for AAG Benelux. We further strengthened the core pillars of our organization, with an important role for our suppliers. Our relationship with Niterra has been strong for many years and grows closer each year, partly due to our international cooperation and joint efforts. This results in a positive feeling and growing success. We look forward to further developing and strengthening our relationship, with satisfied customers as the main goal.
Alex Kroon, General Manager Aftermarket Benelux at Niterra:
We are very grateful for this recognition, which we believe reflects positively on both the AAG Benelux and Niterra teams. It symbolizes a constructive collaboration between various departments, resulting in revenue growth for both parties. Working together in a changing market is a foundation for success.
In addition to Niterra, AAG Benelux would also like to thank its other suppliers for their cooperation over the past year. Thanks to these constructive partnerships, 2025 has become an excellent year.
