In addition to a nationwide PartsPoint network, the professional product lines from Kenotek, and support in process optimization, car wash businesses can now also rely on comprehensive marketing support with WashProf. The new car wash formula helps entrepreneurs with car wash tunnels, roll-overs, and wash boxes make their business more visible and successful online—without a franchise structure.
Through the nationwide PartsPoint network, PartsPoint Carcleaning supplies the high-quality products of the Kenotek brand, as well as advice, knowledge, and support to optimize car wash processes and improve quality. With WashProf, PartsPoint Carcleaning now adds a distinctive brand that enables entrepreneurs to perform better commercially as well.
Richard van Schie (Manager PartsPoint Carcleaning) explains: “In a market where competition is increasing, (brand) experience and online findability are becoming more important, and it is challenging to make a difference on your own strength. That is why WashProf exists: the car wash formula and marketing partner that makes your car wash stronger online, more visible, and future-proof.”
No franchise. But the strength of a nationwide formula
Many professional car wash companies want to grow without sacrificing their independence. WashProf is developed for entrepreneurs who want to remain their own boss, while benefiting from economies of scale, local marketing support, and a consistent quality appearance towards consumers.
WashProf is explicitly not a franchise: no mandatory name change—but it does offer a set of practical tools to professionalize online and strengthen the image.
WashProf: premium products & marketing support
WashProf combines proven product quality from Kenotek, knowledge and advice, with practical marketing support. Affiliated locations can count on:
- Premium chemistry from Kenotek (including the Groengedaan! sustainability label)
- Online findability (including a dedicated landing page on WashProf.nl)
- Online review boost through Klantenvertellen to collect customer reviews
- Social media content and campaigns
Rollout in 2026
WashProf will be rolled out gradually in the coming period. The goal is to build a visible nationwide coverage in 2026 with a growing number of affiliated locations.
