Alliance Automotive Group in the Benelux (AAG) proudly announces that Pim Nass will assume the position of Commercial Director Tyres for PartsPoint as of June 10, 2025. With his background as a former shareholder of Ronden Banden, Pim brings a wealth of experience to further strengthen the tyre activities.
Changing Tyre Market
The tyre market is rapidly evolving and demands increasing specialization. Knowledge of products, (OE) applications, and seasonal influences has become crucial for success. That is why PartsPoint is strongly investing in a specialized tyre team that grows with this dynamic. This team provides targeted support and customized expertise. In this way, we help our customers make the difference in an increasingly competitive market. The future of tyre sales demands attention and specialization—and we are ready for it. Pim Nass will lead the team to further optimize the tyre strategy.
Frank Dobben, Regional Director at PartsPoint, states: "With nearly 20 years of experience in our industry specializing in tyres, a keen eye for opportunities, a healthy dose of enthusiasm, and strong analytical skills, Pim will give a significant boost to our commercial engine. This aligns perfectly with our ambitions in the changing automotive landscape. We look forward to inspiring collaboration and are convinced that Pim will make an important contribution to further expanding our market position."
PartsPoint & Tyres
PartsPoint is the one-stop shop for the workshop of today and tomorrow. We combine a broad assortment with smart logistics, technical support, training, and digital tools. Our tyre stock currently amounts to approximately 200,000 units distributed across our PartsPoint and Tyrenet locations and tyre depots throughout the Netherlands and Belgium. By offering everything under one roof, we realize concrete cost savings for our customers. Collaboration is in our DNA: from data analysis to training opportunities. We are not just a supplier but a committed partner throughout the entire process. PartsPoint simplifies complexity—and customers notice this every day.
About his motivation for the role, Pim Nass says: "With my many years of experience in automotive and specific knowledge of the tyre industry, I bring the right translation between strategy and practice. I started in 2007 at the tyre hotel of Ronden Banden and grew into co-shareholder and commercial director; this has given me the right experience and knowledge across various areas. I believe in commercial cooperation that goes beyond sales alone. Together with the customer at the table—not opposite but beside each other—we build real partnerships. Joint growth is central: sustainable, scalable, and profitable. My drive is to see opportunities and seize them together with customers, both in the Netherlands and Belgium. Because only when we do it together and strengthen each other do we truly achieve results."
PartsPoint is the largest automotive wholesaler network in the Netherlands and Belgium. With 7 depots and more than 130 branches, PartsPoint is always close to the professional garage. PartsPoint promises garages to always be ‘part of their deal,’ by remaining market-leading with an extensive range of automotive parts, tyres, equipment, car cleaning, paint/non-paint, a state-of-the-art catalogue, and a comprehensive package of garage formulas and business boosters.
